Today I was looking through my website, and saw that Adsense (that serves ads on this website) not only does context intelligence to serve ads, but also face recognition! I mean it! How else would it know that the slackermom in the entry below lives in Gothenburg? (see the ad beside the entry)…  It has to have some kind of face recognition technology built in. I am amazed at these Google guys. First image search, now adpublishing based on images shown. WOW. Technology is impressive!!!

In all fairness, Adsense works more on the client side than on the server side. Meaning that ads shown are more prone to contain information based on this person’s previous search history than just random ads. In this case, for instance, I would think it would be impossible that someone from New Delhi would be served this ad. I got it served since I do a lot of web surfing on Swedish websites.

Same goes for people that at one or other time have claimed I am for prostitution, especially from Asia… the ads were served to that person (while visiting this website) because of that person’s websurfing habits – not mine.

So how does Adsense work? Well… everytime you do a Google search, you leave your tracks. Stuff like “Who is it?”, “Where is he/she?”, “What do they look for?” After a while, Google search algorithms make a “user profile” and serve ads based on that person’s previous surfing habits. So anyone saying I am looking for whores in Thailand just got bit in the ass. Then again – I don’t really look for slackermoms in Gothenburg, seen enough of those.

This entry was posted on Monday, October 12th, 2009 at 5:06 pm and is filed under General, Personal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.